Zup Innovation (Jan 2021 - Now)

As a writer in tech, I'm currently working as a UX Writer, at Zup, an innovation consultancy, where I design content and experiences for digital products

I've been working as a UX Writer at an investment app since May 2021.

I work cross-functionally with designers, product owners and engineers on strategic product content decisions to ensure the best experience for our users

- Write a clear, consistent and concise product language (onboarding, titles, buttons, descriptions, alerts, error messages, release notes, emails)
- Show how content recommendations fit into the product's goals
- Find smart ways to use data and research to evaluate and improve content design
- Create and help maintain writing guidelines compatible with the brand and voice of the company and product

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Playboy Brazil