My name is Kleyson Barbosa and I’m a UX Writer from Brazil.

I design content and experiences that help people achieve learning and performance goals. I strategically choose the best words to guide users through product interfaces.

I'm currently working at Zup Innovation, a consultancy that offers a wide range of competencies, open-source tools, and approaches to help companies to improve and innovate at scale.

.

My strategic content design work combines research and storytelling methods, SEO, and data monitoring to solve users’ problems, improve product performance, and achieve measurable results for the organization.

I have more than 12 years of experience covering national and international news, working as a journalist and as an editor for leading media outlets. In these roles, I have managed digital platforms, publications, projects, and interdisciplinary teams of up to 8 people with a proven track record.

Skilled in content design, user experience, strategy, content creation, news writing, curating, editing and management.

In a nutshell, I use words to create experiences and to build more humane technology.

IMG_7197.png

I'm from Coronel Fabriciano, in the east of Minas Gerais, and I have lived and have traveled to different places in Brazil and the world.

I usually dive deep into diverse scenes and styles, and their many expressions.

I am currently based in São Paulo where I have been living since 2008, after having graduated in Social Communication / Journalism at the UFMG.

I am the founder of Grifei um Livro, an independent project to encourage reading, and author of the book Os 198 Maiores Memes Brasileiros que Você Respeita, in which I synthesize these contemporary languages of pop culture.

Competencies

 

User Experience
- Design Thinking
- UX Design and research processes
- Personas ideation
- Agile mindset
- Content guidelines
- Consistent narrative aligned to tone and voice
- User journey's communication flows
- Content Design systematization
- Concise, Clear, Useful and Conversational language for varied journeys (onboarding, titles, buttons, descriptions, alerts, error messages, release notes, emails)

Content Strategy
- Content creation
- Content strategy deployment on a global scale
- SEO
- Editing
- Planning
- Desk & media research
- Brand positioning & purpose
- Betas & influencers engagement

Soft Skills
- Curiosity
- Autonomy
- Teamwork
- Communication
- Self-management
- Organization
- Ability to resolve urgent issues when needed
- Problem-solving mindset

Languages
- Portuguese: native
- English: C1 (upper advanced)
- French: advanced
- Spanish: intermediary

Say Oi!